A triumphant 24th edition of HORECA

HORECA, the annual meeting place for the hospitality and foodservice industries, closed its doors on April 7 2017, rounding off a spectacular four days at Beirut’s BIEL exhibition center. Spotlighting the latest innovations, trends and developments in the hospitality and foodservice sectors, the event was hailed a resounding success, bringing together more than 25 local and international experts in more than 60 daily competitions, events, demonstrations and workshops. The rich program was enjoyed by more than 18,000 local, regional and international visitors, who took advantage of networking opportunities and new business prospects.


More than 350 exhibitors from countries including Australia, Belgium, Brazil, Czech Republic, Egypt, France, Hungary, Italy, Jordan, Kuwait, Lebanon, Nigeria, Turkey, Spain, Syria, UAE and the USA showcased the latest in catering equipment, packaging and labeling, interior design, hygiene, technology, pastry and bakery, food, beverage, coffee and tea, consultancy, recruitment and education. Indeed, the show brought in excess of 2,500 brands into the spotlight.

Held under the patronage of Lebanese Minister of Tourism, H.E. Mr. Avedis Guidanian, HORECA’s 24th edition opened on April 4 under the theme “From Lebanon to the World,” giving eminence to Lebanese flavors. The opening also saw the honoring of the “Cedar Ambassadors” for their contribution to the development of Lebanese tourism, and for helping to position Beirut as the “Best International City for Food.”


Throughout the course of the four-day show, HORECA hosted a number of exciting events including the Annual Hospitality Forum, which featured an impressive lineup of high caliber speakers tackling tough topics in hospitality. Elsewhere, the Hospitality Salon Culinaire and Junior Chef Competition boasted even more action with additional competitions, providing a platform for young talents and professionals to showcase their skills. HORECA’s other events; the Lebanese Barista Competition, the Lebanese Bartenders Competition, the Bed Making Competition, the Art of Service Competition, Atelier Gourmand, the Wine Lab and the National Extra Virgin Olive Oil Contest also rewarded creativity, talent and excellence across the industries.


Speaking of the success of the 2017 edition, Managing Director of Hospitality Services, Joumana Dammous-Salamé said, “The growth in attendance and exhibits year after year has once again reaffirmed HORECA’s position as the key trade only event in the region and the place where hospitality and foodservice professionals, decision-makers, experts and participants unite. We are committed to providing what the industry needs and build on our past successes.”


Marking the 25th anniversary, HORECA 2018 takes place from 20-23 March at BIEL exhibition center, Beirut.