The largest hospitality and food exhibition in Lebanon closed its doors and confirmed Beirut as “Capital of Taste”

Under the patronage of His Excellency the Minister of Tourism Mr. Fady Abboud, Horeca inaugurated its much-awaited annual food service and hospitality exhibition held at Biel from March 29 to April 1, 2011, in the presence of high profile personalities, Lebanese ministers, Presidents of Associations and Syndicates, Ambassadors and members of the press.

Following the protocol ribbon cutting ceremony by Minister Abboud, Horeca 2011 was officially open.

Mrs. Randa Damous, Project Manager of HORECA, expressed her pleasure to have France as the “Country of Honor”. She explained that “fifteen French companies will be grouped under the "France Pavilion", to promote French hospitality management expertise in the fields of food, wines, spirits, culinary products, materials and services.”

The highlight of this year’s inauguration was the signing of the Beirut Capital of Taste charter. In doing so, Mr. Fady Abboud, Minister of Tourism, Mr. Mouhamad Choucair, President of Commerce, Industry, and Agriculture of Beirut and Mount Lebanon, Mr. Nehmat Frem, President of the Association of Lebanese Industrialists, Mr. Pierre Ashkar, President of the Federation for Tourism Association and President of Lebanese Hotel Association, Mr. Paul Ariss, President of the Syndicate of Owners of Restaurants, Cafes, Night Clubs and Pastries, Mr. Georges Nassrawi, President of the Syndicate of Lebanese Food Industries, Mr. Nouhad Dammous, President of ADFTH, and Mrs. Joumana Salame, Managing Director of Hospitality Services, all united to put Beirut on the map as a world leader with its international standards in terms of innovation, inspiration, know-how and conviviality.

“We are very thrilled to have this charter finally signed”, said Mrs. Joumana Salame, Managing Director of Hospitality Services. “We have been working on this plan for the past 3 years, and we strongly believe that Lebanon will be up to the title it has been awarded”

By bringing together European and Middle Eastern countries and strengthening Lebanon’s international bonds, Horeca serves not only as an economic boost adding to the development of the country, but also as a tourism attraction, by enticing hundreds of thousands of visitors yearly.

This year Horeca attracted more than 350 exhibitors from all corners of the world: Egypt, France, Iran, Italy, Jordan, Kingdom of Saudi Arabia, Kuwait, Poland, Sri Lanka, Syria, Turkey, and the United Arab Emirates.

For the first time, France is formally involved in Horeca 2011 as the “Country of Honor”. Fifteen French companies are grouped under the "French Pavilion" to promote French expertise in the field of food, wines and spirits, products, materials and hospitality management services.

As usual live exhibitions, competitions and meetings are all in the offering; from the Live Junior Chef Competition, Lebanese Bartenders Competition, World Culinary Heritage, Lebanese Culinary Heritage, all sorts of meetings, workshops and much more.

This year, Horeca presented the Product of the Year Award. Several products had signed up hoping to be nominated Product of the Year.

With 3 shows, 5 pavilions, 8 daily events all under one massive roof, HORECA 2011 offered a unique opportunity for industry players to meet and compare ideas, discover market innovations and fire up their creativity.

During Horeca 2011, an exceptional array of more than 9 daily activities planned throughout the duration of the exhibition include a series of competitions and live shows, in which more than 300 participants from varied establishments will showcase their skills over the 4-day event.